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“LAST MAN STANDING” by IRON MIKE

May 6th, 2016 | By P.R.A.D.A. The Student

Styles by Kim Scott

April 21st, 2016 | By P.R.A.D.A. The Student

Efficiencies of Digital Technology in Film

September 9th, 2015 | By P.R.A.D.A. The Student

Efficiencies of Digital Technology in Film
Written by LaToya D. Vines-Derrick

Throughout the years as film and its processes have advanced, the underlying process has become altered. New technologies such as digital cameras, digital editing, online video and mobile phone have brought about change in the filmmaking process. Making a film is not cheap unless you have an amazing amount of assets and people willing to work for next-to-nothing (dedicated team that believes in the film). Analog workflow cost is significantly cut and any funds already attained can then be used for pre-production, production, or post-production. The cost of an industry standard camera is out of most new filmmakers reach. The implementation and development of digital camera’s makes acquisition more likely, which means, more filmmakers and films, theoretically. Why?

As a filmmaker marketing is a major portion of a film success. To know that distribution (YouTube, Personal Website, Vimeo, etc) and advertising can be achieved with little to no cost to the studio is of benefit to any investors. The more money that can put towards production and pre-production cost the more likely a film is to be visually stimulating to the audience, which by use of new technologies, is greatly widened. The audience members themselves often times become the new filmmakers, because the tools and means are made more available. Analog technologies presented barriers for the inexperienced.

smartphone-3d-movie

We live in the age of now and these new technologies make fulfilling this need, more doable. The efficiencies of the new technologies and their online distribution have also impacted the length at which film are made, generally due to the space that large files take up. The overall film quality is degraded (generally), due to lower resolution of low-level cameras. “Video on the go” is becoming the new norm and the efficiency provided by these technologies is why. Not only can the filmmaker show the film just about anywhere, but by the use of mobile phone integrated software and formats, the audience member can watch a film almost anywhere. Therefore, it has never been easier to wet your feet in the field of film, no matter if you just want to make an in-house family film,, or start diving deep into a full length independent feature.
We as people and filmmakers can either adapt to technology or are overcome by it. Some are okay with not adapting, as they have already made a name for themselves and/or companies.

References

Petrović, V. (2015). PIRATERIJA FILMSKIH DELA U ERI DIGITALNE TEHNOLOGIJE. (Croatian). Megatrend Review, 12(2), 219-236.
Link: http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=109229159&site=ehost-live

Kaufman, D. (2015). Surveying New Workflows. Shoot, 56(1), 14-20.
Link:
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=100821002&site=ehost-live

(n.d.). Retrieved September 9, 2015, from https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http://www.cbc.ca/news/technology/cellphone-customers-have-bargaining-power-thanks-to-crtc-contract-rule-1.3087627&bvm=bv.102022582,d.dmo&psig=AFQjCNHrMs

Interstate by “now” Ty’la Yaweh (Swamp Posse)

September 7th, 2015 | By P.R.A.D.A. The Student

Artist Premiere- Loyalty (@theonlyloyalty)

September 5th, 2015 | By P.R.A.D.A. The Student

Milk-N-Cheerios YEET Performance

August 25th, 2015 | By P.R.A.D.A. The Student

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